Yeah, I can understand that, but i feel like most of the time they're really just looking for a good hook. Hank's probably right when he said that it's ideal driving music and makes people wanna drive. And add on top of that, people working in advertising that have their finger on the pulse of cool music and figure, "we could get this for cheap!" All you've gotta do is sell it to your bosses, right? Feels like it's all a combination of everything. Rockin Rod Strychnine said:
But wouldn't it make more sense to grab a band like the Shins(McDonalds) or Arcade Fire than The Reigning Sound or Flaming Sideburns? They are not big stars but those KEXP bands (college rock? alternative?) are much more popular.
No. I think what a friend told me is that there a lot more hip people working in advertising these days than there were in the 80s and 90s. Monktime got used in a Gatorade ad, and even though it was a studio group with female singers, All Kindsa Girls by the Real Kids was used, and when a team was assembled to find real songs about Chevorelets, Brand New Chevy by the Devil Dogs made it into the mix. I don't think it has anything to do with being able to pay somebody less money than a bigger star.
ryan said:A friend of mine and I were talking about this, and how a lot of it probably has to do with being able to pay small bands less - big stars mean big payouts.