I think Scion's approach to marketing is really well thought out. They also work with Juxtapoz magazine, it gives their product a real smart street credential. I'm on my second Scion XB, great car, the seats fold down and I can fit all my bands equipment in it. The headroom is awesome, I'm 6' 2" and I still have another 6 inches before I hit the roof. When you buy a Scion you don't negotiate the price, they are already set, so you don't have to go to other dealers to find a better price. Interest rates are the only thing you might be able to pit dealers against each other with, but I think it's all based on your credit score. Anyway, I like the fact that Scion is so involved with garage rock, you just don't see a lot big companies doing something like this.