kopper said:
If you don't pay for this new "Page Post Promotion" each post will only be seen by 10-20% of your likers. So in effect, Facebook has just killed off 80-90% of our Facebook promotional reach./rant
This new program is about as fucked up as it gets - not only does it apply to business pages, but fan pages as well, which are usually a labor of love for the admin (not a money maker).
I guess this means it's back to email marketing lists for many, which is lame... Between the nickel & dime nitpicking at ebay, the up-coming pay-to-be-listed on Google Shopping, and now this pay-to-post garbage on facebook, it's getting increasingly difficult to be an independent business on the internet. The big boys who can pay to play are taking over (or have taken already) the largest selling, searching & marketing venues available.
To me, it means these venues are hurting - consolidating their revenue sources increasingly inward. It shows investors they can still make money, but glosses-over the faltering organic growth that provides long-term stability.
So I don't rant too far off topic, I'll say this: all of these jackasses are hurting DIY musicians - any venue that excessively charges you to promote, market, sell, share or give away is hurtful to the very narrow margins that allow these people to pay their bills and continue to produce. It further sets up those with means to be gate-keepers of what is or isn't publicly shared.
"Now it's 1984
Knock-knockin at your front door...."
Big Brother is not the government, it's business.